Capturing Time: The 100 Years Yokohama Special Edition Watch
Commercial watch photography that highlights Swiss precision and the timeless elegance of limited edition design
A timepiece with a story
Watches are more than instruments that tell time. They are carriers of history, craftsmanship, and style. When I had the opportunity to photograph the 100 Years Yokohama Special Edition watch, my goal was not only to showcase the product but to capture the spirit of a century of heritage.
Limited Edition, Unlimited Story
The Yokohama special edition marks 100 years of tradition and innovation. Swiss made and produced in only 100 pieces, each watch carries its unique number engraved on the back. Its design is bold, with a dark dial illuminated by striking red accents, evoking both precision and strength. Every detail, from the knurled crown to the polished case, reflects the care of its makers. My task as a photographer was to bring these qualities forward in a way that would resonate with collectors, enthusiasts, and anyone who appreciates design.
Photography that reveals the details
Luxury product photography is all about balance. It is technical, but it also requires sensitivity. For this watch I worked with dramatic light and close-up macro techniques to highlight textures that the eye might otherwise overlook. The rugged crown, the sharp indices, and the interplay between metal and reflection all tell part of the story.
To echo Yokohama’s motorsport heritage, I introduced red tones in the lighting that reflect the racing DNA of the brand. Just like the red accents on the dial recall the speed and adrenaline of the track, the photographs carry that same energy. Instead of simply documenting the watch, the images invite the viewer into an atmosphere of precision, passion, and performance.
More than a product, an experience
A special edition watch is not just an object. It is a statement piece, a connection to heritage, and an investment in timeless design. The 100 Years Yokohama watch is Swiss made, with only 100 numbered pieces produced, making each one unique.
The photographs were created with multiple uses in mind, from marketing campaigns to social media, editorial features, and collector showcases. Each image is designed to carry the emotional weight of the watch and to make it unforgettable in every context where it appears.
Why luxury watch photography matters
In a market where high-end products compete for attention, professional photography makes the difference between being seen and being remembered. For brands, this means creating visuals that go beyond sharpness and clarity. It means crafting an experience through light, composition, and storytelling.
The 100 Years Yokohama Special Edition watch was a reminder of why I love this type of work. It brought together history, design, and detail, and challenged me to translate all of that into images that stand on their own.
Why luxury watch photography matters
In a market where high-end products compete for attention, professional photography makes the difference between being seen and being remembered. For brands, this means creating visuals that go beyond sharpness and clarity. It means crafting an experience through light, composition, and storytelling.
The 100 Years Yokohama Special Edition watch was a reminder of why I love this type of work. It brought together history, design, and detail, and challenged me to translate all of that into images that stand on their own.
The Ola Lab approach to product and brand photography
At Ola Lab I believe every product holds a story waiting to be told. Photography is not only about showing what an object looks like but about revealing what it represents, the feeling it creates, and the values it carries.
For the Yokohama centenary watch the story was one of precision, rarity, and heritage. For another brand it might be about playfulness, innovation, or the warmth of handmade craft. My role is to listen, understand those qualities, and translate them into visuals that connect with people across every platform, from e-commerce to social media, from campaigns to editorial features.
Every project is an opportunity to build more than images. It is about creating consistency, trust, and recognition so a brand can stand out and be remembered wherever its story is shared.
Let’s bring your story to life
Every brand has a story worth telling. Whether you are just starting out with a webshop or expanding into a physical store, the right visuals will make your business stand out and connect with people. At Ola Lab I create photography and visual identities that feel authentic, memorable, and true to your vision.
If you are ready to give your brand a strong visual voice, let’s create something together that will stay with your audience long after they have seen it.